Over the past few years, Google Affiliate Network has helped advertisers and publishers grow 
their businesses with the right mix of technology, service, and data insights. We’re pleased to share these stories with you on the blog every few weeks.  When ShopWiki.com entered the online shopping space in 2005, they started with a simple idea: “make shopping better.” As a shopping search engine, they hoped to index everything that can be bought online and help consumers make the best purchase. With over 200,000 featured stores and domains in the US, UK, France, and Germany, ShopWiki has become a popular destination for online consumers. Their technology now crawls partner sites and organizes a wide selection of their products in one centralized place.
With global interests and ever-changing consumer needs, ShopWiki General Manager James Keating and his team search for efficient ways to scale their site and grow revenue. Since partnering with Google Affiliate Network in 2007, Keating has relied on detailed reporting and analytics to make informed decisions and drive strategy. As he explains, “Google Affiliate Network gives us rich insights into the best-converting products. We combine these insights with our own site data to automatically optimize yield for every page of our site.” As ShopWiki has grown, they have also added new advertisers and focused on strategic partnerships. Keating has kept an eye on new advertisers in Google Affiliate Network and joined their programs upon launch, building links and using the new content to better serve his site visitors. Through Google Affiliate Network’s user interface, Keating has found new relationships and tools to streamline these processes. He explains, “whenever a new advertiser joins, we are able to create and implement links right away and begin optimization from day one.” Guided by data insight and focused on new partnerships, ShopWiki has continued to grow as a publisher in Google Affiliate Network and a shopping destination on the web. In 2011, they grew their network revenue by 65% YoY, helping to spur international expansion outside of their home US market. To learn more about how James Keating and ShopWiki have established their affiliate business, check out their full case study.

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Blogger is a free tool that enables anyone to publish a blog and have a voice on the web. When people share words, thoughts and photos on their blogs, they’re sharing their passions with the world. Here at Google Affiliate Network, we see that many of our publishers use Blogger, and often times they’re passionate about brands or products that  they believe in. We’re excited to announce that starting today, a new gadget called Google Affiliate Ads for Blogger will be available to select U.S. Blogger users. This gadget makes it easy for Blogger users to insert an affiliate ad into a blog post and earn a commission when someone clicks the link and makes a purchase on the advertiser’s site.  Watch the video below for a quick preview:

Here’s how to get started:
If you’re a Blogger user, go to the Earnings tab on Blogger and sign up for AdSense if you don’t already have an account.

Once you have an AdSense account, you may see the Google Affiliate Ads for Blogger gadget when you write a new blog post. Note that this gadget will only be available to select U.S. Blogger users whose blogs match available ad categories, so you may not immediately see the gadget even if you have an AdSense account. We’ll be sure to let you know when we expand this program to more Blogger users.

When you write a new post, you can select a relevant affiliate ad from the “Advertise Products” gadget to the right of the post editor. The ad can be a text link, a product image, or a banner. 

Publish your post, and voilà! You may earn a commission when someone clicks your affiliate ad and makes a purchase.

We’re incredibly excited to make it easier for Blogger users to extend your influential relationship with your audiences by promoting the products you love. By providing an additional way to earn revenue, we want to help you keep doing what you love -- blogging.

Get started today by visiting the Google Affiliate Ads for Blogger website.

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